FR-AIM
Extending your voice. Expanding your reach.
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Prove audience and brand coverage for every screen and banner - even where ROUTE is light. FR-AIM builds true, site-specific catchments from mobile location data, profiles the audience, and overlays brand estates to power sharper pitches and stronger pricing.
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Banners and awkward formats are hard to evidence. Generic radii don’t cut it, and “trust us” doesn’t sell. You need hard numbers, clear visuals, and brand-specific proof - fast.
​What FR-AIM Does
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True site catchments — built from observed mobile movement through the visual zone, not circles on a map.
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Audience profiles at asset level — age, social grade, occupation, income, plus annual flows and weekday/month splits.
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Brand overlay with StorePoint — the most up-to-date brand location database (weekly refresh) to prove estate-wide reach to specific advertisers.
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Why It Matters
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Fill the ROUTE gap on banners and hard-to-measure formats.
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Prove brand reach (e.g. Starbucks, Tesco, Odeon, Land Rover) with clear, defensible coverage maps.
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Defend pricing & packaging with evidence, not vibes.
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Win pitches faster with visuals your clients understand in seconds.
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Key Features
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Mobile-derived catchments (not radii)
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Demographic & socio-economic profiles (age, social grade, occupation, income)
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Annual flows + weekday / month breakouts
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StorePoint brand overlays (weekly refreshed, all consumer categories)
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Multi-site comparison for packaging and pricing
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One-click exports: PNG maps and PDF one-pagers for sales packs
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Simple filters: brand, category, distance/time, daypart
Data You Can Trust
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Anonymised & aggregated UK mobile movement data
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Weekly brand location updates via StorePoint
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GDPR-compliant; no personal data, ever