FR-AIM
Extending your voice. Expanding your reach.
Prove audience and brand coverage for every screen and banner - even where ROUTE is light. FR-AIM builds true, site-specific catchments from mobile location data, profiles the audience, and overlays brand estates to power sharper pitches and stronger pricing.
Banners and awkward formats are hard to evidence. Generic radii don’t cut it, and “trust us” doesn’t sell. You need hard numbers, clear visuals, and brand-specific proof - fast.
What FR-AIM Does
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True site catchments — built from observed mobile movement through the visual zone, not circles on a map.
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Audience profiles at asset level — age, social grade, occupation, income, plus annual flows and weekday/month splits.
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Brand overlay with StorePoint — the most up-to-date brand location database (weekly refresh) to prove estate-wide reach to specific advertisers.
Why It Matters
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Fill the ROUTE gap on banners and hard-to-measure formats.
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Prove brand reach (e.g. Starbucks, Tesco, Odeon, Land Rover) with clear, defensible coverage maps.
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Defend pricing & packaging with evidence, not vibes.
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Win pitches faster with visuals your clients understand in seconds.
Key Features
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Mobile-derived catchments (not radii)
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Demographic & socio-economic profiles (age, social grade, occupation, income)
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Annual flows + weekday / month breakouts
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StorePoint brand overlays (weekly refreshed, all consumer categories)
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Multi-site comparison for packaging and pricing
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One-click exports: PNG maps and PDF one-pagers for sales packs
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Simple filters: brand, category, distance/time, daypart
Data You Can Trust
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Anonymised & aggregated UK mobile movement data
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Weekly brand location updates via StorePoint
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GDPR-compliant; no personal data, ever